Is Facebook OK to Use as a Website?
If you’re a small business owner, creative, or nonprofit, you’ve probably asked yourself at some point: Do I really need a website, or can I just use Facebook?
Facebook pages make it easy to share posts, collect reviews, and connect with followers. For some, that seems like enough. But is it really? Let’s break down what it means to use Facebook as your main website and why a professional site still makes all the difference.
What It Means to Use Facebook as a Website
A Facebook page acts like a mini website, you can post updates, list your services, and even chat with customers. But there are limits.
| FEATURE | Facebook Page | Dedicated Website |
|---|---|---|
| Custom Domain | Unchecked | Checked |
| Design Control | Unchecked | Checked |
| SEO Visibility | Limited | Full |
| You Own It | Unchecked | Checked |
| Online Store Options | Very Limited | Full |
| Analytics | Limited | Full |
| Branding | Unchecked | Checked |
In short, Facebook gives you a presence, not ownership.
When Facebook-Only Can Work
There are a few cases where using only Facebook might make sense, at least for now:
- Local service providers like salons, barbers, or trainers
- Restaurants and cafes for posting daily specials
- Artists and creators who interact directly with fans
If you fit into one of these categories, Facebook can help you stay visible and active in your community, but it still won’t help much with search results or long-term growth.
The Drawbacks of Relying on Facebook Alone
- You Don’t Own It
Your Facebook page belongs to Facebook, not you. If they change the rules or take your page down, your business disappears with it. This is a slightly scary thought. - Weak Search Visibility
Facebook pages rarely rank well on Google. That means people searching for your products or services might never find you. You are restricted to the people who already know you exist, not those actively searching for you. - Less Credibility
A website gives your business legitimacy. Studies show over 80% of consumers research online before buying, and they expect to see a real website. To know that you actually exist! (no UFOs here!!) - Limited Reach
Not everyone is on Facebook, and younger audiences are moving away from it. On top of that, Facebook’s algorithm hides most business posts unless you pay for ads. This can get not only expensive, but can also turn into another full time job, just trying to stay ahead of the FB algorithm. - No Creative Control
You can’t fully customize your look, layout, or branding. There’s also no room for features like online booking, e-commerce, or blog posts.
Why Having a Website Still Matters
Here’s what the data shows:
- 81% of shoppers research online before buying
- Nearly half of millennials don’t use Facebook regularly
- A professional website instantly builds trust and authority
- Websites support SEO, analytics, and e-commerce, all things Facebook can’t do for you, or does in a very limited fashion
Your website works for you 24/7 (even when you’re sleeping, binging Netflix, or out actually running your business). It never calls in sick, never forgets to follow up, and doesn’t need coffee to do its job. It’s searchable, flexible, and 100% yours.
Facebook vs. Your Own Website
Search Engine Optimization
Websites can be optimized for Google and Bing. Facebook can’t.
Brand Experience
A website tells your story, shows your work, and sets you apart. Facebook looks the same for everyone.
Control & Compliance
Your website can be ADA-compliant, privacy-safe, and aligned with your brand’s standards. Facebook is outside your control.
If You’re Using Facebook for Now
If you’re not ready for a full website yet, make the most of what you have:
- Fill out every detail of your page
- Post consistently with clear, high-quality photos
- Respond quickly to messages and comments
- Use Stories, Events, and pinned posts
- Ask customers for reviews
- Back up your content regularly
And when you’re ready to grow, be ready to transition to a real website.
Build a Stronger Online Presence with SO Services
At SO Services, we help help small businesses and creators transform their online presence with custom websites, smart marketing, and ongoing support and take ownership of their online presence with:
- Custom website design and development
- Branding and graphic design
- SEO and content strategy
- Social media marketing
- Hosting, maintenance, and ADA compliance
Your website is the foundation of your digital presence.
Facebook is the conversation that happens around it.
