Process:

Logo Design
We began by exploring visual directions inspired by the blue crab—symbolizing agility, adaptability, and forward momentum. The logo design process included:

• Sketching conceptual icons paired with clean, professional typography
• Developing a color palette centered around deep blues and coral accents to convey trust and innovation
• Refining the design into a flexible identity system with standalone icon and full wordmark options

The final logo strikes a balance between bold and refined—ideal for digital and print applications across the consulting space.

Website Design & Development
Our goal for the website was to position Blue Crab Consulting as a forward-thinking, results-driven partner for HR and talent transformation. The site was built to be clear, inviting, and aligned with their mission and voice.

Key components included:

• A homepage that clearly outlines core messaging, including skill-based hiring, workforce upskilling, and retention
• Service pages for HR transformation, managed services, AI tools, and organizational change
• A blog section to support thought leadership and share insights on the evolving HR landscape
• About and team pages highlighting the experience and values of the firm’s leadership
• A partner ecosystem section emphasizing their connections with major platforms and tech providers
• Strategic calls-to-action throughout the site, including demo requests and contact opportunities

Built on a flexible, user-friendly CMS, the site features responsive design, clean code, and fast performance.

Challenges & Solutions:

Challenge: Create a unique brand identity that blends professionalism with innovation
Solution: Designed a bold but clean crab icon with modern typography and an energetic color palette to reflect agility and trust.

Challenge: Present complex consulting and AI-based services in an approachable way
Solution: Structured the content around benefits and outcomes, supported by concise copy and strong visual hierarchy.

Challenge: Support conversions while building authority
Solution: Integrated clear CTAs, contact forms, and demo request areas throughout the site, balanced with humanizing content like leadership bios.

The completed logo and website gave Blue Crab Consulting a bold, credible platform to support growth and thought leadership. The new visual identity enhances brand recognition, while the site structure improves communication of services and drives engagement from the right audience.

Blue Crab is now positioned to stand out in a competitive space, with a professional presence that reflects both their expertise and forward-thinking approach.