Services: Branding & Graphic Design, Maintenance & Support, Website Design & Development, Website ADA Compliance, Website Hosting
Key Features:
- Custom logo design reflecting the non-profit’s mission
- Fully responsive website design for all devices
- Easy-to-update WordPress CMS with visual editing tools
- Online donation integration
- Volunteer inquiry forms
- Organized resource library for families and individuals
- Impact stories and testimonials
- SEO-optimized structure to support outreach efforts
- Accessibility-conscious design for inclusive user experiences
Project Description:
Adoption Initiative FDM is a non-profit organization dedicated to supporting families and individuals throughout their adoption journey by providing resources, education, and community outreach. Their mission centers around compassion, connection, and empowerment—values that needed to be reflected in their online presence.
SO Services was tasked with not only redesigning their website but also creating a new logo and brand identity that would visually capture the heart of their mission. The project aimed to establish a cohesive and approachable visual identity that would resonate with both families seeking support and donors looking to contribute.
Process:
Our work with Adoption Initiative FDM followed a strategic, mission-focused process designed to align their branding and online presence with their non-profit goals:
- Discovery & Planning
- Conducted in-depth discussions to understand their mission, target audiences (families, donors, volunteers), and content needs.
- Outlined key website goals: storytelling, resource accessibility, donation facilitation, and ease of maintenance.
- Logo & Brand Identity Design
- Designed a custom logo symbolizing family, growth, and connection.
- Developed a visual style guide with warm, inviting colors and clean typography.
- Ensured brand assets are adaptable across digital and print platforms.
- Website Design & Development
- Built a fully responsive WordPress website using the Avada theme.
- Created a clear, user-friendly navigation structure to simplify access to resources and support tools.
- Integrated subtle but effective calls-to-action for donations and volunteer engagement.
- Content Organization & UX Enhancements
- Structured resource materials into categorized, expandable sections to avoid overwhelming visitors.
- Highlighted impact stories and testimonials to humanize the organization’s work.
- Client Empowerment
- Configured a visual content editor within WordPress, allowing the Adoption Initiative FDM team to make future updates with ease.
- Provided training and documentation for ongoing site management.
Challenges & Solutions:
Challenge: Establishing a unified visual identity that is both professional and heartfelt.
Solution: We designed a custom logo and visual style guide that is flexible and scalable, allowing the organization to maintain a consistent brand across all platforms. The visual identity evokes warmth and trust, aligning with their mission of care and support.
Challenge: Presenting a wide range of adoption resources in a user-friendly, approachable manner.
Solution: We created a clean content structure with categorized resource sections and interactive elements like expandable content areas, making it easy for users to navigate without feeling overwhelmed.
Challenge: Encouraging donations and volunteer sign-ups without overwhelming site visitors.
Solution: We integrated subtle yet effective calls-to-action placed thoughtfully across the site. Donation and volunteer forms were streamlined for ease of use, allowing users to engage when they’re ready, without intrusive prompts.
The collaboration with Adoption Initiative FDM resulted in a unified brand presence—from the logo to the website—that clearly communicates their compassionate mission and empowers their outreach efforts. The new website is an effective tool for engaging supporters, providing resources, and driving meaningful community involvement.
