Client: A.C. Grace
Services: Website ADA Compliance, Website Design & Development, Branding & Graphic Design, Marketing Video Production, Website Hosting, Maintenance & Support
Key Features:
- Responsive, mobile-first design
- Built on WordPress using the Avada theme
- Updated eCommerce flow for retail and wholesale customers
- Reorganized content structure for easier browsing
- Custom sections for research, history, and FAQs
- Integrated newsletter sign-up and blog
- SEO optimization and performance enhancements
- CMS training for internal team management
Project Description:
A.C. Grace, a trusted leader in vitamin E and nutritional supplements, needed a modern website that could support both direct-to-consumer and wholesale audiences. Our goal was to refresh their digital presence with a clean, professional design that reflected their legacy of scientific integrity while making it easier for customers and partners to learn, shop, and connect. The site was built on WordPress using the Avada theme, providing a flexible and scalable solution tailored to their evolving business needs
Process:
We began with a discovery phase to understand A.C. Grace’s brand voice, audience segments, and sales goals. Our project phases included:
- Content Audit & Strategy – Simplified navigation and clarified messaging to support both retail customers and professional partners.
- Design & UX – Developed a polished, health-focused design using Avada’s builder tools to highlight products, research, and company heritage.
- Development – Built a mobile-optimized, easy-to-manage site using custom Avada modules and integrated eCommerce features.
- Training & Launch – Delivered a detailed training session and documentation so staff could update the site confidently post-launch.
Challenges & Solutions:
Challenge: The legacy site was text-heavy and difficult to navigate.
Solution: We restructured the content with clear paths for customers and professionals, and used visual storytelling to bring key product benefits forward.
Challenge: Dual audience needs (consumers and wholesale buyers) weren’t clearly addressed.
Solution: Created distinct user flows, navigation points, and landing pages tailored to each audience.
Challenge: The eCommerce experience was outdated and lacked clarity.
Solution: Implemented a clean, streamlined shopping experience with improved product organization, detail pages, and calls to action.
The new A.C. Grace website now provides a smoother, more informative experience for all users. The fresh design and improved structure better reflect the brand’s professionalism and longevity. With clear navigation, refined content, and an updated shopping experience, the company is now positioned to grow both online sales and professional partnerships with ease.
