Client: A.C. Grace
Services: Branding & Graphic Design
Key Features:
- Professionally branded layouts tailored to each audience
- Dual versions: clinical-focused and retail-friendly
- Color-coded by product category for easy recognition
- Product highlights, ingredients, and usage guidance
- Print-ready and digital formats (CMYK and RGB)
Project Description:
A.C. Grace, a trusted name in nutritional supplements, partnered with us to create a suite of branded sell sheets designed for two distinct audiences: healthcare professionals and retail consumers. These materials needed to be clear, informative, and tailored to the unique needs of each audience—while maintaining a cohesive, credible brand identity.
The goal was to equip A.C. Grace’s sales and distribution teams with sharp, professional tools that help communicate product benefits effectively in both clinical and retail environments.
Process:
We began by reviewing the company’s existing brand standards and content, then developed a two-tiered communication strategy:
- Professional sell sheets were written with a focus on clinical benefits, ingredient purity, and scientific detail—speaking the language of healthcare practitioners.
- Retail sell sheets featured more accessible, benefit-driven messaging designed to resonate with health-conscious consumers and store buyers.
To improve visual organization and usability, we also implemented a color-coding system—assigning distinct accent colors to each product category. This helped:
- Sales reps quickly identify the correct sheet for each product
- Distinguish between product lines at a glance
- Make the materials more visually engaging and easy to navigate for both professionals and consumers
Each layout followed a clean, grid-based structure to accommodate varying levels of technical detail while keeping the design approachable and on-brand.
Challenges & Solutions:
Challenge: Speak to two different audience types with the same brand materials.
Solution: We designed two content variations (professional and retail) with shared design elements and brand consistency, while adapting the language, data, and emphasis for each group.
Challenge: Organize a growing number of products without overwhelming users.
Solution: We introduced a color-coded design system that allows team members and clients to easily sort and locate the correct sell sheet by product category or use case.
Challenge: Communicate technical data without clutter.
Solution: We used thoughtful spacing, callouts, and iconography to break down complex information into digestible, visually appealing sections.
The finalized sell sheets have become an essential resource across A.C. Grace’s sales channels. Whether used in clinical outreach or retail sales meetings, the materials are easy to use, visually compelling, and communicate trust and expertise. The color-coded system and audience-focused content allow for faster navigation and stronger engagement—supporting the company’s mission to deliver high-quality supplements with clarity and credibility.
