Planning your site! - Skye ODell

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Corporate / Business Identity

Some of the following questions will answer these, but I need you to think about each question: What purpose will the site serve? Will it be merely an online brochure? Do you want it to attract new customers? Will you publish company deliverables? Do you want to list your clients? How do you want prospective and existing customers to contact you? Will you be selling goods and services through the site?

Company Name (Legal)

Company Name (Branding)

Sometimes what you are selling is actually a separate brand from your company name.

Company Tag Line

Company Phone Number

Company Fax Number

Company Email Address

Company Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Business hours of operation (store hours / when phones will be answered, if relevant)

Briefly describe what your company does

Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance

Competitors

(Are there any websites that you would consider your competition?)

Your Favorite Sites

Site	What you Like	What you would improve

(Please list 5 websites you like. Include the URL, what you like about each site, and what you would improve upon.)

Your Least favorite sites

Site	What you don't like	Redeeming Qualities?

New Website Planning Questions

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Corporate / Business Identity