Planning your site!

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Name *

First Last

Best Email for You

Corporate / Business Identity

Some of the following questions will answer these, but I need you to think about each question: What purpose will the site serve? Will it be merely an online brochure? Do you want it to attract new customers? Will you publish company deliverables? Do you want to list your clients? How do you want prospective and existing customers to contact you? Will you be selling goods and services through the site?

Company Name (Legal)

Company Name (Branding)

Sometimes what you are selling is actually a separate brand from your company name.

Company Tag Line

Company Phone Number

Company Fax Number

Company Email Address

Company Address

Street Address Address Line 2 City State / Province / Region ZIP / Postal Code Country

Business hours of operation (store hours / when phones will be answered, if relevant)

Briefly describe what your company does

Please list 5 (or more) adjectives that you think describe your company or should describe your company in order of relevance / importance

Competitors

(Are there any websites that you would consider your competition?)

Your Favorite Sites

Site	What you Like	What you would improve

(Please list 5 websites you like. Include the URL, what you like about each site, and what you would improve upon.)

Your Least favorite sites

Site	What you don't like	Redeeming Qualities?

(Please list 5 websites you don't like, Include the URL. What don't you like about these sites? What redeeming qualities to they have?)

Your Selling Points

Tell us why you, your products or your services are better than your competition (both online competitors from question 3, and offline competition)

WEBSITE / DOMAIN Information

Do you have a domain currently *

Yes
No

What is your current domain?

What domain do you want to purchase?

Do you have a web hosting company?

Yes
No

Who is your current Host

Do you have any domain or hosting company that you will NOT entertain as a partner?

Yes
No

List companies you will NOT work with.

AUDIENCE

Why is the site needed?

Who is the audience?

How will your website be used?

What are the key reasons users may have for visiting your site?

What should visitors of your site come away with?

SEO and MARKETING

What ways will people find out about the website?

List "Other" ways that you will be advertising

Are you going to need print collateral developed as well?

Yes
No

CONTENT

Who is going to provide the initial content and who will provide content on an on-going basis. Keeping the site fresh with new and relevant content is an important step to keep the site vibrant and gives existing customers a reason to check back on the site.

What content will be needed for your site?

List "other" sections/features that you are looking for

What content already exists?

What content needs to be developed?

Updates?

Yes
No

Do you anticipate needing regular updates/changes to the site other than uploading photos and information? (you will be able to do this yourself if you like)

Are your product images web ready?

Yes
No

E-COMMERCE

What kind of products are you selling?

For physical products, how will you be handling inventory?

How many products are you going to be offering initially?

How many products do you want your E-Commerce site to offer over time?

Do your products have any options (for instance color or size)?

Yes
No

How will you process payments?

Will you want to offer review capabilities on the site for your products?

Yes
No

Do you have a way to handle customer support/service for your products, or will you want that also included in your site?

Yes
No
Don't have, but will want

Do you have a plan to handle returns?

Yes
No

Are you planning to

SITE DESIGN

Do you have a style guide or any existing collateral?

Yes
No

Site Design NO NOs

Do you have any definite remarks on what you DON'T want to have on your website? (Flash, splash page, the color pink?) Sharing why you don't want a feature will help me get an understanding of your user experience tastes, so feel free to elaborate.

LOGOS / COLORS & FONTS (oh my!)

THINGS for you to THINK ABOUT!!!

Logo and tagline – Do you have a final one that you’re happy with? Does it need any changes?

Color palette – What is your primary color? Do you know its Pantone or hex value? What are your secondary or accent colors?

Fonts – Do you have a set of standard fonts? There are best practices for web fonts that are not always entirely in sync with standard corporate fonts (for example, conventional wisdom would suggest that body text is preferably sans-serif).

Do you currently have a logo?

Yes
No

Since you do NOT have a logo, please describe what you would like to see.

Please upload your logo

Color Palette: Primary Color

Color Palette: Secondary Color

Color Palette: Accent Color 1

Color Palette: Accent Color 2

Font: Header Font

Use this link to review fonts that are offered via google - GOOGLE FONTS (Copy the name of the font you select into the box above!)

Font: Content (Body) Font

Use this link to review fonts that are offered via google - GOOGLE FONTS (Copy the name of the font you select into the box above!)

FINAL NOTES!

Content to Assemble for Go-Live (Let me know if you need ANY help with these!)

High resolution logo
Content pages
Blog posts
Literature or brochures
Sales presentations
Case studies
Press releases
Videos or podcasts
Images
Testimonials
Articles
Events
Other marketing collateral

Prove You're Human!!