Client: Harmony Hormone
Key Features:
- Custom WordPress website built for easy future updates
- Mobile-responsive design for use across devices
- Service and pricing pages with clear, intuitive layouts
- Contact form and CTAs that support lead generation
- SEO-friendly page structure and metadata
- Fast-loading performance and accessibility considerations
Project Description:
Harmony Hormone Solutions is a private-pay wellness clinic based in Rice Lake, Wisconsin, offering bioidentical hormone replacement therapy (BHRT), medical weight loss, and aesthetic treatments. With a growing client base and a deeply personalized approach to care, they needed a website that would clearly communicate their services, reflect their brand values, and serve as a welcoming entry point for both new and returning patients.
Our goal was to design a site that would feel calm, trustworthy, and professional—just like the care they provide—while also making it easy for visitors to understand offerings, pricing, and how to get started.
Process:
We began by identifying the site’s two primary audiences:
- Wellness-focused consumers seeking hormone balance or weight loss support
- Returning patients looking to manage their care or get in touch
With that in mind, we developed a streamlined user experience with clear navigation, approachable language, and a mobile-responsive design.
Key elements included:
- A homepage that quickly communicates Harmony’s core services and values
- Service pages with plain-language descriptions of hormone therapy, weight loss, and body sculpting options
- A clear breakdown of care plans and pricing to support transparency
- An integrated contact form and call-to-action buttons to encourage inquiries and appointments
- SEO-friendly structure and clean code for fast loading and discoverability
Challenges & Solutions:
Challenge: Explain a range of complex services in a way that feels friendly and not overly clinical
Solution: We used plain, empathetic language and a calming visual style to help demystify the treatment process and make the experience more accessible.
Challenge: Present pricing without overwhelming users
Solution: Organized pricing into visual blocks with brief descriptions for each plan type, helping prospective clients quickly understand what to expect.
Challenge: Ensure credibility and professionalism without looking sterile
Solution: Chose a warm, modern aesthetic with soft colors, clean typography, and imagery that communicates both care and expertise.
The finished website provides Harmony Hormone Solutions with a welcoming, professional online presence that truly reflects their approach to care. It’s informative without being overwhelming, warm without sacrificing credibility, and designed to grow with the business. Patients can now easily understand their options, get in touch, and take the first step toward feeling better—online or on any device.
