Client: Blue Spruce Cleaning
Key Features:
- Full migration from Wix to WordPress
- Fresh, clean design to match the Blue Spruce brand
- Mobile-optimized layout for easy browsing on phones and tablets
- Streamlined navigation with focused service areas
- Integrated contact and quote request forms
- Improved SEO structure and fast page load speeds
- Easy-to-update WordPress CMS for future content management
- Created 301 Redirects for all migrated pages
Project Description:
Blue Spruce Cleaning is a professional residential and commercial cleaning company that prides itself on reliability, quality, and personalized service. They came to us with a goal to modernize their online presence, improve site performance, and take greater control of their content and SEO. Their existing website was built on Wix, but they were ready for a more scalable, customizable platform.
We led a full redesign and migration from Wix to WordPress, delivering a website that’s faster, easier to manage, and better aligned with their brand and business goals.
Process:
We started by auditing the existing Wix site, identifying content to retain, streamline, or expand. The client wanted a clean, professional look with clear service descriptions and strong calls-to-action, especially for booking and inquiries.
Our approach included:
- Rebuilding the site from the ground up in WordPress using a flexible, user-friendly theme
- Updating design elements to better reflect the brand’s personality—clean, friendly, trustworthy
- Reorganizing content for better usability and SEO performance
- Integrating a contact form and clear service request options
- Making the site mobile-responsive and lightning fast for users across all devices
Challenges & Solutions:
Challenge: Limited customization and slow performance on the previous Wix platform
Solution: Migrated all content to a lightweight WordPress build with custom styling, faster load times, and full creative flexibility.
Challenge: Improve clarity and usability for prospective customers
Solution: We simplified navigation, improved the service descriptions, and made calls-to-action more prominent throughout the site.
Challenge: Preserve existing content while enhancing visual appeal
Solution: Rewrote and reorganized the copy where needed while maintaining the business’s voice and core messaging, paired with cleaner, more modern visuals.
The new website gives Blue Spruce Cleaning a professional, scalable online presence they can confidently promote. It’s easier for customers to find services, request a quote, and get in touch—whether they’re on desktop or mobile. Moving off of Wix allowed the business to gain more flexibility, better performance, and improved control over SEO and content updates.
With a refreshed design and a more powerful platform, Blue Spruce is set up for long-term success and continued growth.
